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Case Study

Teaching with AI

How We Built a Fully AI-Powered Programming Education Platform

E-commerce Platform Screenshot

Project Overview

Chuck’s Academy (chucksacademy.com) is a web-based platform designed to help people learn programming through interactive, AI-generated content and conversational guidance. The goal was to create a fun, accessible learning experience that felt more like having a mentor than reading a manual.

SoftCode was brought on to design, build, and launch the entire platform from scratch, bringing together AI, modern web architecture, and a custom CMS to power the experience.

CLIENT

Chuck's Academy

INDUSTRY

Edtech

TIMELINE

8 Months

SERVICES

Web development, AI, CMS, SEO, SSR

The Challenge

  • Seamlessly generate reliable programming lessons using AI
  • Design a fun, engaging character that could talk to users and guide them
  • Build a site architecture that was fast, SEO-friendly, and scalable
  • Ensure content could be managed and updated without dev involvement
Our Approach

How We Solved It

To bring Chuck’s Academy to life, we combined AI tools with a modern tech stack and a user-friendly design.

AI-Generated Lessons

Used OpenAI to create structured, beginner-friendly programming content.

Interactive AI Assistant

Built Chuck using Dialogflow and GPT to guide users through their learning.

Scalable, SEO-Ready Platform

Developed with Next.js and Strapi for performance, SEO, and easy content management.

Development Process

Our Implementation

Our approach was split into two core tracks: AI integration and platform development.

Discovery and Planning
1

Track 1: AI-Generated Learning Content + Conversational UX

We created structured prompts and content pipelines to generate programming lessons using OpenAI’s API. Then, we integrated Google Dialogflow to power conversational interactions with Chuck, the site's virtual mentor. This gave the platform a unique personality and made learning feel less intimidating for beginners.

We focused on tone, clarity, and adaptability, ensuring Chuck could respond to questions, provide encouragement, and explain things at just the right level.

2

Track 2: Full-Stack Architecture and SEO-Ready Platform

On the technical side, we built the platform using Next.js with SSR for performance and SEO. All lessons and content modules are delivered through a custom Strapi CMS, giving the client full control over organization and publishing.

We also implemented SEO optimization best practices, clean URL structures, metadata handling, and fast loading times—all crucial for visibility and accessibility in a competitive space.

Design and Prototyping
Results

The Impact

Our team delivered significant improvements across all key metrics.

100%

AI-generated learning content

24/7

AI assistant availability

2s

Average page load time

200%

Increase in indexable content

“SoftCode turned our idea into a fully functional, AI-driven platform. The way they brought Chuck to life and structured the tech behind the scenes made the experience feel polished and scalable from day one.”

Humberto H.

Co-Founder, Chuck’s Academy

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